There’s no doubt about it: we’ve become a nation of fitness fanatics.

The State of the UK Fitness Industry Report from LeisureDB reveals that the number of UK fitness facilities has passed the 7,000 mark for the first time, meaning one in seven of us are now signed up to a gym.

Fitness is a healthy sector indeed, but more facilities mean more competition. So how can you inspire those trainer-clad enthusiasts to run on your treadmills, and not someone else’s?

You don’t get a second chance to make a first impression.

If your gym equipment looks like it’s from the same era as Mr Motivator, would-be members won’t think twice about taking their workouts (and cash) elsewhere.

That said, state-of-art equipment isn’t cheap. But that’s where Love Finance come in: our flexible finance solutions will allow you to get your gym in shape through acquiring the kit you need, at super-competitive rates.

Our ‘buy now, pay later’ schemes mean you won’t have to part with your hard-earned cash up front and can start making money on your shiny new equipment quicker than you can say “HIIT workout.”

Let’s take a look at some other top trends that might inspire gym buffs to hop on over to your fitness facility:


Student Gym Memberships

Over the years, uni students have developed a reputation for being heavy drinkers.

But today’s students are challenging the status quo, subbing beers for barbells and spending nearly four times the amount on fitness than a decade ago.

This is according to an SPCE study cited by the Independent, which shows that students fork out an average of £120 a month on gym memberships, exercise classes and sports clubs.

So, if you can incentivise students to sign up to your gym and offer lucrative rates, you may very well be onto a winner.


Flexible Memberships

Today’s fitness fanatics want their gym to be as flexible as an experienced yoga instructor.

They want to be able to pump weights and hit the cardio machines at the crack of dawn all the way through to the dead of night. They want to have access to a variety of classes at different times and they want the choice of paying-as-they-go or in monthly installments with no contract.

Sure, gym-goers are fussy, but they can afford to be – be flexible and you’ll inspire more people to sign up with you.


Tech-based Training

Tech is connecting the world; gym equipment. is no exception.

Connected machines can now tap into cloud-based data to reveal everything from a person’s health history and fitness goals, to previous workout performance and nutritional habits.

That member - as well as their personal trainer - can even access this info on apps and wearable tech to make more informed decisions about their health and fitness in the future.

Reuters predicts the Connected Gym Equipment marketing will grow on average 44.62% during the period from 2017 and 2021. This is testament to gym-goers’ taste for tech-led workouts.

Of course, new tech like this might not be right for your gym. If your gym and members are more into old-school training, then tech-based training probably isn't right for your gym.

If you are looking for a way to get new tech-based equipment while also keeping cashflow strong, click here.


Experience first

The low-cost gym market is booming, but it’s also heavily saturated, which has given rise to more high-end boutique gyms. These facilities place huge importance on the gym experience, creating a community for members and often specialising in a certain fitness area. From nightclub-style spin studios and wellbeing centres, to boxing and bootcamp gyms, identifying a niche and designing your entire gym around it could be what differentiates you from the rest.


What are you ’weighting’ for?

Let Love Finance support you and help you to get your gym in shape through our flexible finance options. Whether you’re just setting up, revamping or expanding, we make the loan approval process as simple as possible and provide total transparency from start to finish. What you see is what you get – and what you get is a trusted finance partner who puts your needs first. Contact our advisors today for more information.

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